Cookie Policy

Introduction

This Cookie Policy explains how Yettel Toll Roads ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website. This policy should be read alongside our Privacy Policy which provides more detailed information about how we collect, use, and protect your personal information.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit our website. They help us provide you with a better experience by:

• Remembering your preferences and settings
• Understanding how you use our website
• Delivering content tailored to your interests
• Measuring the effectiveness of our advertising

Types of Cookies We Use

We use different types of cookies for various purposes:

Cookie Type	Purpose	Duration
Essential Cookies	Required for the website to function properly. They enable basic functions like page navigation and access to secure areas.	Session or up to 24 months
Analytics Cookies	Help us understand how visitors interact with our website by collecting and reporting information anonymously.	Up to 24 months
Preference Cookies	Remember your settings and preferences (like language or region) to enhance your experience.	Up to 12 months
Advertising Cookies	Used to deliver relevant ads and measure ad campaign effectiveness. These may track your browsing across websites.	Up to 18 months
Social Media Cookies	Set by social media services to enable content sharing and tracking across platforms.	Up to 24 months

Specific Cookies We Use

Below is a detailed list of the specific cookies we use on our website:

First-Party Cookies

These are cookies set directly by our website:

• site_preferences - Stores your language and regional preferences (Duration: 12 months)
• cookie_consent - Remembers your cookie preferences (Duration: 12 months)
• session_id - Maintains your browsing session (Duration: Session)

Third-Party Cookies

These cookies are set by our trusted partners:

• Google Analytics (_ga, _gid) - Helps us understand how visitors use our site (Duration: up to 24 months)
• Google Ads (IDE, test_cookie) - Enables advertising and conversion tracking (Duration: up to 18 months)
• Facebook Pixel - Allows measurement and optimization of advertising (Duration: up to 90 days)

Advertising and Analytics Google Ads Compliant

We use third-party advertising services, including Google Ads, to display relevant advertisements and measure campaign performance. These services may:

• Use cookies and tracking technologies to serve personalized ads based on your interests
• Employ remarketing to show ads to users who previously visited our site
• Use conversion tracking to measure ad performance and optimize campaigns
• Collect anonymous data about user interactions with our website and ads
• Utilize demographic and interest-based targeting

Google Analytics

We use Google Analytics to collect information about how visitors use our website. This helps us improve the user experience. The information collected is anonymous and includes:

• Pages you visit and time spent on each page
• How you found our website (search engines, social media, etc.)
• Your geographic location (country and city level)
• Device and browser information

Managing Your Cookie Preferences

You have several options to control how cookies are used on our website:

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• Block all or certain types of cookies
• Delete existing cookies
• Set preferences for different websites

Here's how to manage cookies in popular browsers:

• Google Chrome: Settings → Privacy and security → Cookies and other site data
• Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Cookies and website data
• Microsoft Edge: Settings → Privacy, search, and services → Cookies

Opt-Out Tools

You can opt out of personalized advertising from specific providers:

• Google Ads Settings: adssettings.google.com
• Network Advertising Initiative: optout.networkadvertising.org
• Digital Advertising Alliance: optout.aboutads.info

Consent Management

We are committed to being transparent about our use of cookies and obtaining your consent where required.

Your Consent

When you first visit our website, you will see a cookie banner that allows you to:

• Accept all cookies
• Decline non-essential cookies
• Learn more about our cookie practices

Withdrawing Consent

You can withdraw your consent at any time by:

• Clearing cookies from your browser
• Adjusting your browser settings
• Using the opt-out tools mentioned above
• Contacting us to update your preferences

If you withdraw consent, we will stop setting new cookies, but existing cookies may remain on your device until they expire or you delete them.

Data Security and Retention

We take appropriate measures to protect the information collected through cookies:

• Data transmitted via cookies is encrypted where possible
• We regularly review and update our cookie practices
• We work with reputable third-party providers who comply with data protection regulations

Data Retention

Cookie data is retained for different periods depending on the type of cookie:

• Session cookies: Deleted when you close your browser
• Persistent cookies: Remain for the duration specified in the cookie (typically 1-24 months)
• Advertising cookies: Typically retained for 18-24 months